Animated video production companies are facing stiff competition in the internet to win more viewership for their hard work. The essential factors that ensure the success of an animated video production are many and varied. The prime requirement is a good story line and script that will captivate viewers. The script should be short and within the word range of about two hundred to three hundred words and not more than that.
It is better to eliminate the use of complicated jargon and technical details instead provide information about the important features about the product. The use of uncommon terms will only confuse and irritate viewers and make them feel uncomfortable with the video.
Like the lumeo corporate videos, the video made should pass on the information to viewers effectively within a short span of time. It should captivate the attention of the viewer in less than few seconds. Further, since costs of video ads are much higher than any other marketing medium it is also required that animated video commercials are well within the time budget or ad agencies.
The characters used in the video should be matching to the business profile and type significantly. Funny and attractive characters should be used to products targeted at kids and adolescents whereas a more conscious and formal character selection should be made for a more matured audience.
It should always be ensured that too many ideas are not mixed into one video making it more complicated and difficult to understand. It is better to focus on a single idea and expand it to reach the target audience than cram the video with too much of ideas.
The message intended to be conveyed through the video should also be clear and crisp as those in lumeo animated videos. There should not be any beating around the bush as viewers can get disappointed if they are not able to grasp the idea behind an animated video commercial.